How did UK life and pensions giant, AVIVA achieve a single, accurate view of their customers? How did they approach scoping and defining the problem? What was the role of the CDO and who were the real drivers of change?
In this interview, Aviva’s Master Customer Data Lead and Chief Data Office Product Owner, PersonID and LBI Data Use, Peter Wilton, chats with Steve Arnison about their transformational golden record project and how LexisNexis® Risk Solutions is supporting them on their journey.
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“We are re-engaging with a higher percentage of our customers while reducing mailing costs and also reducing the risk of data protection breaches”